So, I decided to start putting everything in separate post instead of on the projects tab, so I could talk about them a bit. For this project, we were to make logos for fake company names provided by our teach. Compared to a number of people in the class, I went for a pretty minimalist approach. However, this does not mean it only took a minimal amount of time. The largest amount of type was simply spent searching for two different fonts that worked well together. If I was going to have very simple, type-based logos, it was very important that the type be exactly right. I think, overall, I'm most proud of the Midwest Media logo, although I don't think it's necessarily the best of the three. What I'm proud of was the choice of fonts in the that logo. I had to find a font that had an easily reversible W in order to make the MWM. I found that font, after a lot of trial error, in Futura. Then, I had to find a font that would work beneath it. I chose Copperplate, which has a great solid look for a company name.